Tom's Straw Hat

My Mother and Father In-Law Tom and Lori own an ice cream shop in Twin Lakes, Wi. When they bought the ice cream shop 14 years ago they asked me to do a logo for them. I started out with just the ice cream, fries, and the hotdog but overtime we added the cow because of the ascetics and my mother-in-laws love for cows. My wife has since incorporated the cow in a lot of their social media marketing including counting the cows inside the building.

• Objective:

  • Create a Logo for a new brand and company. As they have grown we have adjusted the logo with new ice cream as well as better marketing.

• Challenges:

  •  The biggest challenge I had was making sure it was simple and right to the point. As we have built the brand as a family I believe the logo was easily built into what it is today.

• Tool:

  • We used Illustrator design.

  • We used Roland Cut Studio to print and we used our large format printer to print.

  • Laminated.

  • Installed on 2 - 4'x8' PVC Boards for easy install.

• Results: We have updated the logo and the sign 3 different times. With each time came a new idea. The first was just the hotdog logo, the second we added the cow with a twist ice cream cone in the corner. The most recent because we now have flavor burst ice cream we have included flavor burst ice cream within the updated logo.