Youth and Family Center

Small Donor Landing Page

Measuring Landing Page

Sample Social Media Calendar

Social Media Templates

Social Media Overview

Large Donor Appeal

This was a collaboration with during my Marketing 6910 Marketing Innovation Class. We had a group of 8 of us that had to work as a fake marketing team called Spartan 8gency to help the Youth and Family Center (YFC) with their marketing. They had been struggling to bring in new donors both small and large and we broke up into 2 different groups that worked as once agency. I was on the Large Donor team but worked with the Small Donor team as a lead to make sure both groups looked and stayed with a consistent message.

• Objective:

  • To help YFC build a better marketing platform to bring in more donors. We looked into the following.

    • Donor Personas

    • Social Media Accounts

    • Future Blog

    • Email Campaigns

    • Rebrand to correct Market

• Challenges:

  •  We ran into a few challenges working with 8 different people.

    • 3 different time zones

    • Lack of availability for everyone to work together.

• Tool:

  • We used Illustrator, Photoshop, for the recreation of some of the Marketing Tools.

  • Figma- Used to recreate a new layout and navigation for their website.

  • Canva- Used to create a new social media campaign and strategies that included a monthly calendar.

  • Used different analytics to help come up with better keywords

  • Google Slides

    • Allowed us to be consistent and build the brand and ideas cohesively

• Results:

  • Overall we created a 30, 60, 90, and 1 Year plan with both targets values and percentage increases we believe they should see in their marketing data. We wanted to conduct a thorough review of all marketing activities at each of these dates:

  • Donors: Large ↑ donation values, Small ↑ amount of donors

  • Blog: Site Traffic 25%, Donations 5%, SEO 10%

  • Email: Open rate 30-40%, CTR: 3-4%, Conversion rate 1-2%

  • Social Media: Reach 5-10%, Engagement 5-10%, CTR 0.2-1%

  • Assess effectiveness and adjust strategies for the next year.

  • Plan and schedule major events or undertakings based on year-long insights.
    

    • Figma Presentation for updated layout and website

    • Allowed for easier Website Optimization and SEO's

    • I helped design and create new touch points to allow more Donations for both Small and Large Donors

    • Updated their Donor Advocates and what they get by becoming an Advocate:

      • Platinum Advocate- $10,000

      • Gold Advocate - $5,000

      • Silver Advocate -$2,500

      • Bronze Advocate - $1,500

    • Social Media

    • Our goal was to allow them to post weekly while targeting both donor groups

    • Understand posting times for all platforms

    • Utilize a content planner and social media scheduling tool

    • Showed and created content for the following

      • Facebook

      • Instagram

      • LinkedIn

      • Canva