Marketing for Universal Products and Services

Tasha Peters Persona that was given to me

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• Objective:

  • For my Social Media Marketing class we where given a persona we needed to market to with certain products. Our company we worked for was Universal Product and Services and the products we used to needed to market to her was toothpicks, spork, and a bowl.

• Challenges:

  • Trying to make sure each of these products had a consistent color scheme while appealing to my persons persona, while still being true to the correct market on each platform.

• Tool:

  • Illustrator, Photoshop, and Indesign.

    • Illustrator was used for the layouts and design

      Photoshop was used to touch up any images

    • Figma was used to create a fake LinkedIn page for our persona to click through. (Here is the Link to the Figma)

• Results:

  • I believe I was able to stay consistent with my design and layouts while still making sure I was appealing to Tasha Peters and her love for her family in each of the platforms. I was also trying to make sure that we where producing different types of content across the different channels while still staying true to our Brand for Universal Product and Services.